Vluchtelingenwerk Vlaanderen
Award-winning guerilla
Award-winning guerilla
Internal communications analysis
A large Belgian government service struggled with a negative atmosphere and a poor communication culture. Internally, opinion on the nature of the problem was divided. Based on an in-depth intake we presented an objective analysis and concrete recommendations for improvement.
"This objective, in-depth, clearly formulated and well-founded analysis finally clarifies our key issues and solutions.”
The client's internal communications manager
Challenge
Gain objective insight
For a long time, the communication service had been registering general dissatisfaction with the organization's internal communication culture. However, the management of this big and complex organization couldn’t find a consensus on the severity, nature and causes of the problem.
Convinced of the need for more awareness and insight in the situation, the communication manager asked for an objective strategic analysis and targeted advice from an external specialist.
Strategy
Qualitative and quantitative dive into the company culture
Charly PR set up a strategic proces Through qualitative discussions with the communication service and the management team we laid down the desired Employer Value Proposition (EVP) of the organization. We then compared it with the perceived EVP by means of an employee survey. We also analyzed the existing internal communication policy. In view of the objective, we specifically examined to which extent the existing communication tools contributed to the desired EVP.
RESULT
Crystal clear analysis & advice
The communication department praised our “honest, in-depth, clearly formulated, and well-founded analysis, which finally clarifies our key issues and solutions”. Our work also included detailed advice on quick wins and the required structural measures to increase employee engagement and to make them proud to work for the organization.
Looking for a partner with experience in strategy and execution? Our PR agency also helped companies like Roche, Quality by Design, Bosch, VF Corporation, Haacht Brewery, Belnet, Skondras and Schindler with specific challenges. Please see what we can do for you in terms of employer branding and internal communications or...
