Vluchtelingenwerk Vlaanderen
Award-winning guerilla
Award-winning guerilla
Launching a new mobility player
When GO Sharing launched its first 500 shared e-mopeds in Brussels, a number of competitors were already operating in the capital. Nonetheless, we found the right angle for a newsworthy story that was picked up by numerous national and regional media outlets.
“You asked the right questions from the start. This quickly got you to find the best approach and messaging, which generated some great attention with a huge audience.”
Philippe Van Raalte, marketing manager at GO Sharing
CHALLENGE
Brand awareness
GO Sharing was launching its shared e-mopeds in Brussels and wanted as many potential users as possible to know about it. A number of other providers were already active in the capital, and since GO Sharing had launched in Antwerp six months earlier, their own concept had already been covered by the Belgian media. So team Charly PR started digging.
STRATEGY
Finding the right story
Our first step was to dive deep into our client and its market. Where was the news value? How did GO Sharing distinguish itself in the local mobility offering? Which mobility and sharing economy topics were hot among which journalists, and where did they overlap with GO Sharing's messaging? We combined research with our years of experience in mobility and our solid knowledge of the Belgian and Brussels media landscape. Our goal: to bring relevant news to the right journalists.
RESULT
Shared e-mopeds all over the media
Readers learnt about the launch en masse via all relevant Brussels media (including the important expat media), the majority of major national newspapers (Flemish and French-speaking) and even business titles, including this TV item on Canal Z.
At Charly PR, we’ve acquired lots of experience in mobility through work for clients such as TIER Mobility, SHARE NOW, Go Sharing and XXImo.
