SHARE NOW

Thought leader in urban mobility

After a successful PR launch we lifted SHARE NOW to a thought leader position. We did so through structural newsjacking and with strong stories. That way the car sharing company became top of mind in terms of sustainable urban mobility. Over time the brand even became the ultimate go-to for media looking for mobility stories.

BECOME A THOUGHT LEADER YOURSELF? GET IN TOUCH

"All players are working together towards sustainable mobility in Brussels: a goal which, I may hope, your party is also striving for."

In an opinion piece in Knack, CEO Christian Lambert addresses criticism by a polician on free-floating

CHALLENGE

Maintaining launch momentum

With a successful PR launch we had already put SHARE NOW (at the time known as DriveNow) on the map as Belgium's very first free-floating car-sharing service. And in the following years we needed to make sure the brand remained top of mind with all potential users in a context of growing competition and with free-floating becoming a commodity.

STRATEGY

Assertive thought leadership

As a specialist in the industry we knew how sustainable mobility - and the place of the private car in it - was gaining traction in the media. So we closely monitored specific topics and seized the right opportunities with SHARE NOW. That way the brand increased its share-of-voice in the general mobility debate, enabling it to spread free-floating as a sustainable alternative for the private car.

Apart from press releases and interviews, we also delivered bold (but constructive) opinion pieces. CEO Christian Lambert provided the brand’s vision, Charly PR the sharp pen and media network.

RESULT

Continuous quality news flow

Our work resulted in a flow of print and TV coverage and several opinion pieces (in Le Soir, Knack en L’Echo). SHARE NOW remained top of mind with its target audience and was seen as the voice of its sector.

Thanks to this successful proactive strategy, more and more media reactively reached out to our client for reactions or stories. SHARE NOW’s reputation as thought leader was made.