Toertje
New cycling app all over the media
New cycling app all over the media
Being seen in a competitive micro-mobility market
We helped TIER to build a national thought leader status in shared micro-mobility. First with succesful PR launches in Brussels and Liège. And then by jumping on opportunities with powerful stories. This way, the brand gained a strong name within the Belgian shared mobility market.
"Charly PR has the right mix of expertise and skills, as well as a solid press network. That's the combination we needed to position TIER in this competitive market."
Florian Anders, international Head of Corporate Communications at TIER Mobility
CHALLENGE
Standing out of the mobility crowd
At the time of TIER’s launch in Belgium, they entered a very competitive shared micro-mobility market that was also struggling with perception. “Would yet another player bring any added value?” Our job: answering that question with a big 'yes'!
STRATEGY
Transparent and constructive thought leadership
Thanks to our profound knowledge of the mobility sector and media landscape, we were able to convey the right stories through the right media. And in combination with smart monitoring, we expressed TIER's vision at the ideal moments to drive thought leadership.
An important aspect here was complete transparency on key aspects such as sustainability and safety. We also leveraged TIER's international status and sincere constructive attitude toward government in the area of regulation.
RESULT
Top of mind with media
Our work led to several coverage peaks during launches with a steady flow of articles in between, giving TIER Mobility a top-of-mind status with media. As a result, media increasingly and proactively asked the brand for their opinion in the micro-mobility debate. For example, the German brand was able to reinforce its sustainability and safety story via a behind-the-scenes interview in La Dernière Heure and on RTL Info's tech podcast.
