TIER Mobility
Being seen in a competitive micro-mobility market
Being seen in a competitive micro-mobility market
Integrated campaign: taking Monopoly out on the streets
Monopoly’s Community Chest cards were due for renewal after 85 (!) years. To create awareness and engagement around its Community Chest Vote, we launched an integrated campaign.
“Our offline and online communication campaign not only generated a big newsflow, we also massively exceeded our KPIs."
Hasbro
CHALLENGE
Create awareness and engagement
Monopoly: an icon that has been around for so long while continuously reinventing itself. And they do so by listening to their community. When revamping their Community Chest Cards, they organized a public poll. It was up to Charly PR to motivate as many people as possible to vote.
APPROACH
Activation campaign with social media and influencers.
Charly PR worked out an integrated offline and online communication campaign, with an influencer component, a consumer activation and social media promotion. The residents of the famous Monopoly streets in Belgium and the Netherlands got a branded ballot and flyer with their street name on it. In exchange for their vote and our flyer behind their window, they had a chance to win a weekend away in another Monopoly street.
On World Monopoly Day, we announced the vote to national and regional media and spread the message further through our Monopoly influencer fans.
IMPACT
National and regional coverage flow
The news was spread via Belgian and Dutch TV stations and dailies, including NOS, Jeugdjournaal, Hart van Nederland, Karrewiet, De Morgen, Het Nieuwsblad, Algemeen Dagblad, LINDA. Regional outlets including Omroep Gelderland, Het Parool, RTV Rijnmond, La Dernière heure and La Nouvelle Gazette also provided great visibility.
Read more about what we can do for you in terms of consumer PR here.
