LEGO
Flagship store launch
Flagship store launch
PR for Spartan Race
Spartan Race, the world’s biggest obstacle racing brand, organized its very first edition in Netherlands. To get the Dutch people excited about this, we invited journalists to participate. This resulted in excellent coverage on sports and lifestyle platforms, and in various social media feeds.
Sometimes, journalists really have to experience something before they can write about it enthusiastically.
CHALLENGE
To convince people to participate
Spartan Race’s first steps on Dutch soil deserved some good publicity in our local sports and lifestyle media.
STRATEGY
Make the media experience it
Some things simply need to be experienced in order to truly feel - and promote - them. That’s why we invited journalists to join us on a classic Spartan Race obstacle run in IJmuiden. This set-up would result in highly realistic and personal content.
IMPACT
Captivating content
The unforgettable experience convinced many journalists, such as those of Dutch lifestyle magazines Glamour and Manners to write about their adventurous afternoon. On top of that, Urban Runners, B4Men and BLVD spread captivating images and stories on their websites and social media.
