Five key skills for a good spokesperson? Read our blog

Five key skills for a good spokesperson? Read our blog

Five key skills for a good spokesperson? Read our blog

Five key skills for a good spokesperson? Read our blog

Toertje

New cycling app all over the media

Announcing the launch of their cycling app big time in the Dutch press: Toertje had the dream, we made it come true. And how!

More than 30 publications (including premium lifestyle magazine Linda.) wrote about it. And their readers downloaded the app en masse.

Read the full story below.

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"The Charly PR team knew exactly which media to approach and worked hard to raise our profile in different media - very happy with the results!"

Sander Frans, Co-Founder

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CHALLENGE

Launch in the spotlight

Toertje launched a cycling app that makes it easier and more fun to ride a bike. Giving that launch a big push in the Dutch press, that’s where we came in...

APPROACH

Strong story and lobby

The basis was a strong press release for lifestyle, cycling and daily media. With that story under our belts, we did a targeted lobby for interviews with the founder of Toertje and various of its ambassadors. To give it an extra hook, we timed it all around "Bike to Work Day”.

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IMPACT

30+ clippings, 25.000+ downloads

More than 30 publications covered the app launch. With a good mix of general (including Algemeen Dagblad in print), lifestyle (including this interview in LINDA.) and vertical media (iCulture, Bicycling, Wielrenner).

Soon 25,000+ people had downloaded the app. And so - icing on the cake - we also made our contribution to a healthier Netherlands.

Sander Frans, Co-Founder of Tourtje: "We’re very charmed by Charly PR's approach to launching Toertje. People don't exercise enough and don't think enough about sustainable transportation. Our app wants to do something about that, and thanks to Charly PR that message got loads of attention. Their team knew exactly which media to approach and worked hard to raise our profile in different media - very happy with the results!"

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