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Influencing the policital agenda through PR
Influencing the policital agenda through PR
Launch global internal core team
Roche Global needed advice and support for the launch of an internal team, as a global selection of employees was eager to play a crucial role in Roche's mission. We worked out the entire strategic messaging and launch communication for this, so that the team could fuel its journey with maximum internal awareness.
The team immediately became highly visible and credible throughout the organization. During the following months, we reinforced that awareness with relevant internal content.
CHALLENGE
Making a team visible
Raising internal awareness around the central role of the patient community throughout the entire operation of the company: that was the mission of the brand new global Patient Partnership Team (PPT) at Roche Global. Roche wanted this team and its mission to be sufficiently visible and clear within the giant pharmaceutical company from the start.
STRATEGY
From messaging to launch
Charly PR translated the team and its mission to a clear and recognizable story, captured in a message house and elevator pitch. We also came up with the team name, tagline and branding. That way, we laid the foundation for an attractive, clear and consistent launch communication. That launch included content for the PPT content hub, a dedicated newsletter and an inspiring launch video, which we shot at the famous Roche Tower in Basel.
IMPACT
Visibility and credibility
The PPT immediately became highly visible and credible throughout the organization. During the following months, we reinforced that awareness with relevant internal content. And we finished the job despite the pandemic striking mid-air: we created all planned content remotely, even the ambassador videos.
Want to generate more visibility for a team, service, project, product,…? We turn it into a killer story, one that creates awareness with your target audience.
