Services Charly Crisis Comms
Real-time insight into early warning signs of reputational risks
Media Monitoring During a Crisis
Charly Crisis Comms keeps a close eye on what’s being said about your organization across media, blogs, podcasts, forums, and social networks. This enables us to detect potential issues early and take immediate action if the tone shifts or a risk starts to go viral.
Whether it’s a negative article, a customer complaint, or a suspicious post on X - our tools and analysis help you stay ahead of the narrative.
You receive clear reports with sentiment analysis, volume and impact metrics, and concrete advice on what to do next.
Want to learn more about our media monitoring services? Contact us!
A strong plan minimizes reputational damage and accelerates your response
Proactive crisis Communication Plan: Be Prepared for the Unexpected
A crisis often strikes without warning - but your communication doesn’t have to. With a proactive crisis communication plan, your team knows exactly what to do, what to say, and through which channels to act.
At Charly Crisis Comms, we work with your team to create a tailored plan, aligned with potential crisis scenarios, key stakeholders, and reputational priorities. This saves valuable time and helps you stay in control, even in complex situations.
What does the crisis plan include?
- Risk and impact analysis: identify possible crisis scenarios and assess potential reputational consequences.
- Crisis team and roles: define who does what – from decision-making to spokesperson duties.
- Step-by-step procedures: clear action plans for the first hours and days of a crisis.
- Stakeholder mapping and management: who to inform, when and how – from employees to press and authorities.
- Communication strategy and key messages: define tone of voice, channel mix and messages in advance.
- Templates and statements: ready-made formats for press releases, social media, internal updates and more.
- Evaluation and learnings: after the crisis, reflect and improve your future response.
- Appendices: overview of tools, contacts and key checklists.
Be sure to read our blog with 7 golden rules for crisis communication.
Strategic support for reputation-threatening situations
24/7 Crisis Support When It Matters Most
A crisis calls for immediate and strategic action. Whether it’s a data breach, workplace incident, reputational damage on social media, or unexpected media attention — we’re here when you need us.
Our senior experts in Belgium and the Netherlands are on standby 24/7 to help you navigate any critical situation. We work closely with your leadership and communication teams to make quick yet thoughtful decisions, craft the right messaging, and support your spokespeople.
And if your organization has little media experience, we provide your spokesperson with emergency media training or take on the spokesperson role for you.
Training sessions tailored to your team, sector and risks
Crisis Communication Trainings: Build Readiness Before the Pressure Hits
Preparation is your strongest defense against reputational damage. Charly Crisis Comms offers various training formats that help your team respond confidently under pressure - from theory to hands-on simulations.
Choose the training that suits your needs:
- Crisis Communication Fundamentals: Understand the basics of crisis response: who does what, which stakeholders to inform, and how to communicate clearly.
- Crisis Simulation: Immerse your team in a realistic scenario with live press questions, social media pressure and internal comms challenges.
- Crisis Media Training: Prepare spokespeople to perform under pressure: holding statements, incomplete info, critical questions — all covered, with or without camera.
Available in Dutch, English and French. On location, at our offices or online.
Would you like more information about these training sessions? Click here or…
Your Partner for Every Phase of a Crisis
Why Choose Charly Crisis Comms?
Smart, discreet and strategic crisis support — when it matters most
- Available 24/7 for urgent support
- 15+ years of experience in crisis and reputation management
- Senior professionals guiding you throughout
- From strategic planning to hands-on spokesperson support
- Trusted partner for sensitive and complex issues
- Simulations, trainings and immediate support — all under one roof