CLIENT NEWS - refurbed chooses Charly PR as corporate & consumer PR agency
refurbed, Europe's fastest-growing marketplace for refurbished products, has appointed Charly PR as its strategic PR partner. The corporate and consumer communications agency in the Benelux will help refurbed achieve its communication and PR objectives in the areas of brand awareness, reputation and visibility in Belgium.
"We were looking for an agile, creative and strategic Belgian PR partner. Charly PR offered all of this.”
Sarah Weyers, Lead Brand Communications at refurbed
With its multi-category offering in Belgium, refurbed is a pioneer within the refurbished market and responds to the growing attention for conscious and more sustainable consumption and circular economy. Their ambition: to become 'the green Amazon': a marketplace for refurbished products where you can order almost anything, but in a more sustainable way.
Karolien Hessels, managing director Benelux at Charly PR: "refurbed is a brand that perfectly aligns with the forward-thinking and sustainable stories we love to build. Their vision on conscious consumption, combined with strong growth figures and a clear social vision, makes this a particularly pleasant collaboration. We look forward to further developing their story in Belgium together with our extensive experience in consumer electronics, corporate communication and thought leadership."
"The Belgian consumer has already taken major steps towards a more sustainable way of consuming. It is our mission to create more awareness around the benefits of refurbishment, both for the planet and for the wallet, without compromising on quality,” says Sarah Weyers, Lead Brand Communications at refurbed. “When we decided to launch the Belgian market, we were looking for a partner for our PR that was not only aligned with our values, but agile, creative and strategic – and the team of Charly PR offered all of this.”
Media wishing more information or interested in a conversation with the refurbed team can contact us via refurbed@charlypr.com.