Sonos
Feel More with Sonos
Feel More with Sonos
"How well do you know Brussels?" - activation
After our successful PR launch and thought leadership approach, car-sharing service SHARE NOW also wanted to reach its Brussels audience directly. A creative but simple idea (later shared internationally as a best practice) achieved that goal
"The Christmas activation did great. In fact, our HQ has just shared it as a European best practice with all local teams. Well done!"
Dominique, head of marcom at SHARE NOW Belgium
CHALLENGE
Challenge: inspire consumers directly
After a successful launch and strong ongoing thought leadership PR, SHARE NOW (at that time still known as Drive Now) presented Charly PR with another challenge: to directly reach the people of Brussels to further increase awareness. The budget didn’t allow a comprehensive plan or advertising, so we looked for a fun and easy-to-execute idea...
IDEA
Sparking Brussels' pride
"How well do you know your city?": this simple but effective opening sentence challenged the proud people of Brussels on Facebook and Instagram to recognize the location of the branded Santa car in the posted photo. Three days, three posts, three locations. And if you happened to come across the car on the street, an eye-catching teaser directed your to SHARE NOW's channels to participate.
IMPACT
Great organic reach
The mini campaign quickly caught on. The high engagement rates made it spread through the social feeds like wildfire. With just three posts, we reached more than 65,000 people (55 percent of which organically). The popular blogger "From Brussels with Love" also shared the activation on her channels, her followers joining in on the fun as well
