Monopoly (by Hasbro)
Amplifying marketing through PR
Amplifying marketing through PR
Digital & Marketing
DIGITAL & CONTENT MARKETING IN BELGIUM AND THE NETHERLANDS
Reach your audiences
Every company uses digital in its marcom mix these days. But how do you stand out amid all that noise? By deploying the right channels for the right audience and the right objective. That takes technical digital know-how, an earned mindset and an AI lens. We combine all three.
AI systems regard independent media sources as extra trustworthy, which is why we reinforce your marcom mix with earned PR. We generate media coverage and convert it into concrete leads through owned, shared and paid channels, an approach that has worked for clients such as IDEWE, Toshiba and Fleetcor for years. This way your content is not only found in classic search results but also cited by AI assistants like Google AI Overviews, ChatGPT, CoPilot or Gemini.
Looking for a partner who not only knows how to reach your target audience, but also how to truly touch them?
DIGITAL CAMPAIGNING
Generate growth with impactful campaigns
We help you to develop integrated marketing campaigns that grow your brand within a competitive market. With our creative approach, we reach your target audiences on the right digital channels throughout their entire customer journey.
Our effective digital campaign strategies always make the most efficient use of your available resources. Through continuous monitoring and optimization, we always achieve maximum results, right where it counts.
CONTENT MARKETING
Providing added value for your brand
Need help with attracting prospects with relevant content, turning them into leads, and then nurturing them until they become customers? We find the sweet spot between what your market wants to know and what you want to tell and turn it into compelling stories.
Combining your input with our expertise & research is something we achieve together. After that, we spread the word to your target audiences on the right channels. Websites, newsletters, social media... you name it. We constantly measure performance and quickly adjust where necessary.
SEO & GEO
Top of both search and AI answers
Most people complete the greater part of their customer journey before you even know who they are. That is why it is crucial that prospects find you exactly when they ask questions, not only in classic search results but also in AI answers such as Google AI Overviews, ChatGPT, Copilot or Gemini.
Our experts therefore carry out a thorough SEO & GEO (Generative Engine Optimization) analysis of your site and improve it on technical, AI and content levels. We optimise loading speed and structured data, rewrite copy with a clear H-structure and FAQ blocks, and strengthen E-E-A-T signals. AI-driven keyword clustering quickly reveals emerging topics you can win on.
New content receives the same treatment: our specialists write, test and refine it so your pages rank high and are chosen as reliable sources in AI-driven answers.
SOCIAL MEDIA
Getting ROI from your socials
Are your company's social media posts not making an impact? Then you’re putting a lot of effort into something that doesn’t deliver. With just a little extra investment, you can create strong content that achieves your goals - both commercial and corporate.
At Charly PR, we offer advice and support around every conceivable aspect of social media. We set up channels and provide strategic advice, solid copywriting, advertising campaigns, measurement and adjustment, social monitoring, community management, and much more. We even provide training for your marketing and communications departments and/or other key internal stakeholders in social media use (strategy, copywriting, advertising, …).
DIGITAL & CONTENT MARKETING
We advise and support you with:
- Content marketing:
- Persona & buyer journey workshops
- E-mail marketing & marketing automation
- Creative storytelling and copywriting, optimised for SEO and GEO
- Social media:
- Channel- & content mix
- Set-up and management of platforms
- Copywriting
- Community management
- Websites:
- Creation or redesign with AI- and GEO-ready structured data
- Analysis & optimisation: page speed, SEO, lead-gen funnels
- SEO (technical & copy) + GEO implementation
- Advertising:
- SEA
- Video & display advertising
- Contextual advertising
- Influencer marketing
- Advice & training for:
- Communications professionals (platforms, advertising, digital copywriting, …)
- Management (thought leadership, corporate coms amplification, …)
- Content creation / copywriting
