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Karwei's new flagship store
By opening its flagship store in Amsterdam, Karwei wanted to strengthen its position as a high-end construction store. To achieve this, we set up a festive influencer event and harnessed the power of influencer marketing.
CHALLENGE
Number one position
The opening of Karwei’s new flagship store in Amsterdam was meant to position Karwei as the go-to tasteful construction store with interior design and lifestyle outlets.
STRATEGY
A tailored approach
We gathered an enthusiastic group of influencers and journalists on a stylishly decorated boat for an Amsterdam canal cruise. Destination: the new Karwei store, for a guided tour, complete with personal interior styling advice from the store’s trend manager.
IMPACT
Stilish visibility
Utilizing the combined reach of the attending influencers and media representatives, we succeeded in having Karwei’s new store opening featured on the (social) platforms of our targeted Dutch lifestyle and interior design outlets.
