Monopoly (by Hasbro)
Amplifying marketing through PR
Amplifying marketing through PR
Feel More with Sonos
In the spring of 2022 launched a variety of products and services with seamingly little connection to one another. Our job to invite journalists under embargo to join Sonos’ global launch in NY of Sonos Ray, Roam Colors, Sonos Voice Control and Lorde’s Sonos Radio and to ensure as much media coverage as possible, as well as reviews and a local launch, all while highlighting the brand's #FeelMore experience.
“We really enjoyed ourselves, and ended up staying and talking for hours after the event. The workshops were fresh and fun, so we were very excited about the whole thing.”
Emma Toussain, NSMBL
CHALLENGE
‘Colourful’ launch event
Develop anapprach to tie all communication efforts together and get lifestyle media and influencers excited to write about Sonos and the products/services in a way that reaches a younger audience.
STRATEGY
Matching experiences
With 'Feel More ' we created an emotional story that appealed to a younger target audience and brought together the variety of products and launch moments (locally and internationally). This, we combined with building personal relationships with journalists & influencers so their brand experience is transmitted to customers through different touchpoints with the brand.
IMPACT
Coverage in premium media
Many of the journalists representing leading Dutch lifestyle outlets (among which Grazia, &C, Flair, Le Residence, WINQ, Actief Wonen/Deco Ideés, Libelle, NSMBL and Feeling) thoroughly enjoyed the event. 17 of them published real-time Instagram Stories about Sonos Roam, including two swipe-ups to the product.
