“For this outcome, we would have signed up in advance. Thank you very much for your advice and support during this crisis. Without your help, we wouldn’t have succeeded.”
A large retailer
Charly Crisis Comms
Your partner in crisis communication, crisis management, and spokesperson training
Crisis Communication Agency in Belgium and the Netherlands
The question isn't if a crisis will affect your organisation – but how you’ll respond when it does. The faster you take control of the communication, the better your outcome.
Charly Crisis Comms supports organisations in Belgium and the Netherlands with proactive crisis communication planning, spokesperson and media training, crisis management, and simulations. We’re your strategic and hands-on partner – before, during, and after the crisis.
Strategic plans, simulations, spokesperson training - we've got you covered
Our Services in Crisis Communication and Reputation Management
Charly Crisis Comms is ready to support you before, during, and after a crisis with:
- (Social) media monitoring
- Proactive crisis communication planning (including risk analysis, stakeholder mapping, messaging, and communication tools)
- Crisis management: 24/7 strategic and hands-on support
- Media training for crisis situations
- Realistic crisis simulations
- Introductory crisis communication workshops
Check our dedicated services page for more details.
Continue reading to learn more about our experience, references, and tools in crisis communications.
Crisis cases we’ve handled – for existing and new clients
Our Experience in Crisis Communication
At Charly Crisis Comms, we have successfully managed crisis communications for the following actual and potential crises, both for existing and new clients.
Employer issues:
- Reorganization / restructuring / layoffs (in Belgium according to the Renault Law)
- Strike / union action
- Internal personnel problem
- Unacceptable behavior
- Conflict
- Workplace accident
Product/service issues:
- Health incident with product
- Product recall
- Negative review
- Sensitive price increase
- Shrinkflation
Process related issues:
- Data breach
- Compliance breach
- Cyber attack
- Threatening government decission
Environmental issues:
- Explosion
- Threatening environmental damage around a factory
- PFAS
“Your team worked quickly and thoroughly, always asking the right questions. Your communication advice achieved exactly what we needed: we are finally being heard by the decision-makers.”
Jonas Veys from Political Intelligence, the PA-agency of the photography industry
“In this difficult period, where our DNA as an open and transparent company was put to the test, it was reassuring to be able to rely on your professional crisis management advice and to know that you were ready to assist.”
A large international software company
Practical and reliable tools and platforms to manage any crisis
Tools for Monitoring, Simulation, and Messaging
At Charly PR, we have numerous tools to optimally assist our clients in crisis communication and crisis management:
(Social) Media Monitoring:
To quickly track potential issues or crises on (social) media, we use tools like Belga Press, Meltwater, Auxipress and Media Info Groep. If desired, we can also work with your in-house tools.
Crisis Simulation:
(Social) media simulation platform:
To make the experience during a crisis simulation as realistic as possible, we use a dynamic (social) media simulation platform. During the crisis exercise, live messages appear on (social) media. This allows teams to better manage the crisis, do live monitoring, analyze, and decide when and how to respond.
Crisis simulation platform:
This platform is connected to the (social) media simulation platform. It centralizes everything that happens or is needed for crisis management. There is also a space where you can email and chat, collaborate on statements and other communication tools, and store them. This way, each team works in its own environment during a crisis exercise, and everyone can easily and in real-time access everything from anywhere.
Would you like to know more about our crisis simulations? Check our page or read our blog about the latest internal crisis simulation.
Spokesperson:
Through a central crisis communication platform, you get an overview of all potential issues plotted within your organization. For each issue, you can store key messages, statements, and Q&As. This way, your spokespersons can quickly access the right messages for each topic at any time.
FAQ – Crisis Communication & Charly Crisis Comms
What is a crisis communication plan?
A structured action plan that defines who communicates what, when, and how – preventing chaos and minimising reputational harm.
What does Charly Crisis Comms do in a crisis?
We support you with decision-making, messaging, media relations, stakeholder updates, and hands-on strategic advice.
What is crisis media training?
Your spokesperson practices under pressure – camera work, framing, difficult questions. You leave with structure, clarity, and more confidence.
What if my organisation has never experienced a crisis?
All the more reason to prepare now. Our workshops and simulations help teams respond effectively when a real crisis strikes.
Your crisis communication partner – trusted and experienced
Why Choose Charly Crisis Comms?
- 15+ years of experience guiding organisations through complex crises
- Proactive crisis planning, realistic simulations, and hands-on media training during crisis situations
- Strategic and operational support – from stakeholder mapping to press statements
- Discrete, experienced, and fully customisable
- Available in Dutch, French, and English – across the Benelux and beyond