CLIENT NEWS - Press launch Mono Verde kitchen at Batibouw
At Batibouw 2026, Charly PR organised the exclusive press launch of the Mono Verde kitchen by Vanden Borre Kitchen, created in collaboration with Belgian interior designer Kelly Claessens.
The launch marked the brand’s 10th anniversary and brought together a carefully selected group of journalists and influencers for an intimate first look at this distinctive co-creation.
As a PR agency active across the Benelux, we understand the value of creating the right setting for meaningful brand moments. Batibouw, as one of the region’s leading construction and interior design fairs, provided the ideal backdrop for unveiling a new kitchen concept that celebrates both creativity and craftsmanship.
Creative co-creation
The Mono Verde kitchen combines Kelly Claessens’ recognisable use of colour with the technical expertise and quality standards of Vanden Borre Kitchen. During the press moment, guests were introduced not only to the kitchen itself, but also to the creative vision behind the collaboration. Through direct exchanges between the designer, the brand and the media, our PR team ensured that the story behind Mono Verde really resonated.
Strategic PR support
Our Belgian team has been supporting Vanden Borre Kitchen for several years, providing ongoing corporate PR guidance and execution.
We would like to thank Vanden Borre Kitchen and Kelly Claessens for entrusting our PR agency with this important milestone.