PR agency

Sharp creates awareness around shadow AI through PR

Ever heard of hashtag#shadowAI? You have now, thanks to our client Sharp Europe. And just as well, because...

 

... your employees might be using AI tools without management knowing about it - just like they are doing in a third of the Belgian and almost half (!) of the Dutch companies.

This comes with huge risks related to data security, compliance and continuity. That’s why Sharp is raising awareness around the need for governance, guidelines and control mechanisms.

The insight by Sharp that adoption is growing faster than oversight, was covered in a wide array of financial and IT media in the Benelux, and even made the prestigious Belgian business weekly Trends-Tendances.

Looking to generate awareness through earned PR in the Netherlands and/or Belgium?

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