
CLIENT NEWS - Wise expands partnership with Charly PR to the Netherlands
The global technology company Wise is strengthening its partnership with Charly PR, the Benelux agency for corporate and consumer communications, by expanding their collaboration to the Netherlands. Building on their successful work in Belgium, Wise and Charly PR will localise and implement a strategic PR approach to further support Wise’s vision of 'money without borders' in the Dutch market.
Founded in 2011, Wise is transforming how people and businesses move and manage money internationally - offering fast, low-cost, and convenient financial solutions. Expats, travelers and international investors need to be able to make cross-border payments quickly, transparently, and affordably, but all too often, that is not the case. And that is the problem Wise aims to solve.

"We’re excited to work with Charly PR to help more Dutch people and businesses keep more of their money when moving or spending it across borders."
Anaïs Aghezzaf, PR Manager at Wise
With Wise Account and Wise Business, people and businesses can hold 40 currencies, move money between countries and spend money abroad. Large companies and banks also use Wise’s technology, seamlessly embedded into their infrastructure. Partners include leading fintechs like Bunq, N26 and Qonto, as well as global banks such as Morgan Stanley and NuBank.
In fiscal year 2024, Wise supported around 12.8 million people and businesses, processing approximately €140 billion in cross-border transactions, and saving customers over €2.14 billion in fees.
Anaïs Aghezzaf, PR Manager at Wise, says: "Expanding our partnership with Charly PR into the Netherlands is an exciting step toward our vision of enabling money without borders. The Netherlands has an internationally oriented climate, with a lot of cross-border payment traffic. We’re excited to work with Charly PR to help more Dutch people and businesses keep more of their money when moving or spending it across borders."
Mark Van Tol, Managing Director in the Netherlands at Charly PR, adds: “As a prominent Benelux agency, we’re proud of the trust Wise is now also placing in our Dutch team. Our partnership in Belgium has made great impact, earning us a nomination at this year’s European Excellence Awards. In the Netherlands, we’re aiming to continue building on these achievements and to bring strong earned stories to Dutch consumers and SMEs to strengthen Wise's brand awareness and mission.”