CLIENT NEWS - Charly PR welcomes Mongolian premium cashmere brand GOBI
Charly PR is proud to announce that it welcomes GOBI Cashmere as a client. The agency for integrated corporate and consumer communications will help the largest, and one of the most globally prestigious, Mongolian cashmere brands, to grow in the Benelux – a market to which the brand is relatively new.
"We're ready to embark on an exciting journey together with Charly PR, crafting compelling narratives and creating deep connections with our audience"
Amarsaikhan Baatarsaikhan (GOBI Cashmere)
A month ago, GOBI proudly launched its Benelux website, which means we can all start transforming our wardrobe into a true 'Cashmere Valhalla'. From September onwards, GOBI will launch a number of new collections that are a feast for the eyes and that will treat your body with an unprecedented feeling of comfort and softness. Each design line is infused with aesthetic splendor and craftsmanship.
Storytelling angles
Karolien Hessels, managing director Benelux at Charly PR: "As the very first Benelux PR agency for GOBI, we will support and grow GOBI Cashmere's vision and creativity throughout the Benelux, primarily through our earned PR expertise. We're kicking off this collaboration with a lot of energy and admiration for the beautiful story behind the clothing manufacturer, which focuses on quality, style, tradition, affordability and harmony with nature. For instance, GOBI Cashmere works with local shepherds who have lived on the vast steppe for thousands of years, allowing the unique tradition of Mongolian nomads to flourish. That provides so many angles for inspiring storytelling for us to make a strong and lasting impact with their target audiences."
Amarsaikhan Baatarsaikhan, Chief Growth & Strategy Officer (GOBI Joint Stock Company): “At GOBI Cashmere, we believe in the power of creative thinking and collaborative effort. That's why we've chosen to partner with Charly PR agency, the reference of integrated corporate and consumer communications in the Benelux. With 30 years of experience, Charly PR brings the right knowledge and expertise to the table. We're ready to embark on an exciting journey together, crafting compelling narratives and creating deep connections with our audience.”