BLOG - Speaking on behalf of your company vs. speaking for yourself: What’s the difference?

A corporate spokesperson or CEO never speaks just for themselves. Every statement can affect employees, customers, stakeholders, and the reputation of the company – sometimes even the entire industry.

• Challenge: Translate your company’s vision and key messages into clear, relatable language for external audiences.
• Pitfall: Letting personal opinions slip through, or being pushed by journalists into statements that conflict with company strategy.
• Solution: Media training that helps you deliver corporate messages with clarity and humanity, while staying prepared for tough or personal questions.
• Example: During a restructuring, a journalist asks: “How does this affect you personally?” A strong CEO answer balances empathy with the company’s bigger picture. Training ensures you stay authentic while protecting reputation.

You as a Brand

For athletes, musicians, or other public figures, the stakes are different: you are the brand. Every word shapes your image, credibility, and relationship with fans.

• Challenge: Stay authentic and credible without losing your personality.
• Pitfall: Reacting too emotionally (anger, frustration) or too flat, which makes you seem uninterested.
• Solution: Learn how to channel emotions in a way that strengthens your story and personal brand.
• Example: A singer receives bad reviews on a new album. Saying “I don’t care what critics think” sounds defensive. Saying “Not everyone has to love my album – that’s the beauty of music, it sparks emotions and debate” shows confidence and authenticity.

What They Have in Common

Company spokesperson or individual: journalists always look for a striking quote and a compelling story. Behind every question is an audience you want to reach – customers, fans, employees, sponsors.

Remember: you are not just answering the journalist, you are communicating directly with the people who really matter.

Why It Matters More Than Ever

In today’s media landscape – where any clip can go viral – every spokesperson faces the same reality:

• One slip of the tongue can cost customers, sponsors, or fans and damage reputation for years.
• One strong interview builds trust, strengthens reputation, and opens new opportunities.
• SEO keyword focus: viral media training, spokesperson tips Europe, crisis communication training Belgium Netherlands.

Ready for Media Training?

At Charly PR, we train both companies and individuals. Whether you’re a CEO explaining a crisis, or a public figure preparing for a talk show, our experienced trainers help you speak with confidence and impact.

📍 Based in Belgium and the Netherlands, we provide media training in English, Dutch and French for leaders and public figures across Europe.

Curious what media training can do for you? Contact Charly PR today and discover how we can prepare you for the spotlight.