Media Training
Media Training in Belgium, the Netherlands and Beyond
Charly PR provides media training for executives, spokespeople, subject-matter experts and communication teams. We focus on your messages, presence and strategy, so you can communicate clearly and confidently, whether the situation is calm or high-pressure.
We are based in Belgium and the Netherlands, but we also train international teams across Europe.
For beginners and seasoned spokespeople
We train a wide range of profiles, including:
- C-suite leaders
- Corporate spokespeople
- Specialists and experts
- Marketing and communication teams
- HR and people leaders
Want media coaching for your leadership team?
What we cover in our Media Training?
Preparation & Messaging
- Craft and anchor your key messages
- Manage planned and unexpected interviews
- Deliver your story clearly and credibly
- Prepare for difficult questions
Understanding the Media
- How journalists think and work
- Differences between print, online, radio and TV
- What you can (and cannot) expect before and after an interview
Interview Techniques
- Non-verbal communication
- Do’s & don’ts for spokespeople
- High-pressure techniques for crisis interviews
- Recognising journalistic tactics and responding professionally
What to Expect?
Fully tailored
- Designed around your goals and context
- Suitable for all levels: experts to executives
- Delivered on-site, at our office, externally or online
- Available across the Benelux and Europe
Intensive, senior-level coaching
- Preferable 4 participants during exercises
- In-depth feedback and video analysis
- Senior trainers with 15+ years in PR, messaging and crisis comms
- Confidential personal report afterwards
Safe, challenging and impactful
- 100% confidentiality
- Supportive but realistic
- Strong results: more confidence, clarity and structure
Want your team to communicate with confidence?
Frequently Asked Questions
How long is a training session
Typically half a day to a full day.
Do you use video?
Yes, we record interviews and review them together.
Do you offer crisis media training?
Yes. We specialise in crisis communication and high-pressure interviews.
Do you offer theory-only or online sessions?
Absolutely, especially for larger groups or international teams.
Which languages do you train in?
Dutch, French and English.
Do you run multi-team simulations?
Yes, including live press questions, internal comms and social media dynamics.