PLUS
‘Maxi Milk Carton’ press event
‘Maxi Milk Carton’ press event
Jump into the brand
Ultimate Ears introduced a brand new shockproof bluetooth speaker and asked Charly PR to put the spotlights on it. Our team delivered an unforgettable – and shockproof – first impression to 23 journalists with a mobile mega ball pit.
Want to make sure your product gets noticed by busy journalist? You do that by knowing what triggers them.
CHALLENGE
Launch product with flooded lifestyle media
Ultimate Ears (Logitech) launched the WONDERBOOM - their latest playful, water- and shock-proof bluetooth speaker with a fresh design. Our job was to come up with a product launch that underscored that playfulness.
STRATEGY
The proof is in the ball pit
Lifestyle journalists are constantly flooded with new gadgets. So how do you make sure yours stands out? By knowing what triggers them. And that's exactly what we did, by parking a mobile mega ball pit at their office.
We dropped a number of WONDERBOOMs from into the ball pit - shockproof: ✔ - after which the journalists could dive in to recover them.
IMPACT
Relationship boost and great coverage
Our memorable visit sparked a wave of praising articles and features in 23 lifestyle titles.
