Journalistic storytelling approach
For its new branding, Charly PR deliberately chose a light, accessible style with a white-and-pastel color palette and spatial photography. The quotation marks at the beginning and the end of the new logo, also subtly incorporated into the agency’s overall branding, symbolize the journalistic storytelling approach that characterizes Charly PR.
"In these digital times, it’s never been easier to reach your target audience. But precisely for that reason, it has become even more important to stand out and really touch people. More than ever, if you want to make an impact through communication – also with paid, shared or owned channels – you will have to earn it. And you only earn people’s attention with the right stories – both enticing and credible – based on a targeted and consistent strategy. Those stories, which we look to create in all our client partnerships, are a key part of our branding", Karolien concludes.
About Charly PR
Charly PR is the Benelux agency for integrated corporate & consumer communications. The agency specializes in crisis communications, internal communications, thought leadership, product PR, influencer relations and digital & content marketing. From its offices in Strombeek-Bever (Brussels) and Bunnik (Utrecht), Charly PR advises and supports clients such as Action, Belnet, Dubai Tourism, Hasbro, Huttopia, IDEWE, One Plus, Sonos and The North Face on a daily basis.
The agency was founded in 1994 by Charly Lammers van Toorenburg and goes by the name of "Charly PR" since January 2023.